Selected Work

Digital & Print
Role: Creative Director & Copywriter

Developed a cohesive visual identity system for Walmart’s "New at Walmart" winter campaign, designed to spotlight newly launched products.

The campaign targeted influencers across multiple social media platforms to generate excitement and drive engagement around the brand’s latest offerings.

The team collaborated closely with GENESISX to develop an innovative AI program, creating two tailored experiences with our top suppliers to effectively showcase each product.

The campaign generated 1,879,980 value-added impressions, 7,149 total clicks, and 34,770 unique delivery activations, surpassing expectations with an overall over-delivery of 6.85%.

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Digital & Print
Role: Art Director

Provided design leadership and art direction across a diverse range of creative initiatives for Spectrum, encompassing both digital channels (websites, email campaigns) and print media (direct mail, magalogs, and promotional posters).

Digital
Role: Art Director

Original Concept:

As a first-to-market initiative, we development of a unique program to spotlight PepsiCo’s limited-time flavor launches (Lime & Peach) — including an exciting collaboration with celebrity chef Bobby Flay.

Collaborating closely with Walmart’s internal teams, we brought this concept to life through a first-of-its-kind, interactive shoppable experience. At the heart of the campaign was a playful quiz to help users discover their ultimate BBQ persona—adding a layer of personalization and fun. The page leaned fully into indulgence, creating a rich, immersive moment for shoppers.

Digital
Role: Art Director

Collaborated on the creation of a variety of digital marketing assets—including landing pages, social media advertisements and email campaigns—for several beauty and wellness brands, including Meaningful Beauty, GloPRO, Amla Glow, and Marajo.

Each asset was tailored to align with the brand’s voice and marketing goals, with a strong focus on visual consistency, user engagement and conversion optimization.

Digital & Print
Role: Creative Director & Copywriter

During my time at Walmart, I developed a trend report to inspire our internal teams and equip them with a strategic resource when engaging with suppliers.

The goal was to back our design decisions with clear, trend-driven insights — making our creative feedback not just visually compelling, but grounded in real consumer behavior and market relevance.

Digital
Role: Art Director & Illustrator

Holidata was a festive, interactive holiday card microsite and infographic created for Lift Agency. Designed to engage clients in a fun and memorable way, the experience invited users to answer a series of 10 questions.

Their responses, combined with whimsical holiday trivia, were then transformed into a personalized, shareable infographic—making for a cheerful and unique digital greeting.

Digital & Print
Role: Art Director

To celebrate the bold new maple bacon oatmeal, Walmart and Quaker (PepsiCo) partnered on a flavorful, omni-channel campaign.

We created a cozy “Oatmeal Speakeasy” in-store experience, paired with a custom digital tool to help customers discover their perfect flavor match. The campaign drove engagement online and in stores, with influencer Trace’s Oats amplifying the buzz.

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Digital
Role: Art Director

The goal of this project was to design two cross-sale marketing emails for Rodan + Fields, spotlighting their latest products: Lash Boost and their eye cream line. Each email was thoughtfully crafted using strategic visual elements and cues to guide the reader through the content, ensuring a smooth and engaging experience from top to bottom.

Digital
Role: Art Director

We were challenged to refresh the visual identity of Hotwire’s email program. Our concept leaned into an Instagram-inspired aesthetic—prioritizing authentic, scroll-stopping imagery that evokes wanderlust.

The design strikes a balance between aspirational storytelling and creative best practices, resulting in emails that look great and perform even better.