Brent Matsuo
Art Director | Designer | Illustrator
San Francisco, CA
Digital & Print
Role: Creative Director & Copywriter
Developed a cohesive visual identity system for Walmart’s "New at Walmart" winter campaign, designed to spotlight newly launched products.
The campaign targeted influencers across multiple social media platforms to generate excitement and drive engagement around the brand’s latest offerings.
The team collaborated closely with GENESISX to develop an innovative AI program, creating two tailored experiences with our top suppliers to effectively showcase each product.
The campaign generated 1,879,980 value-added impressions, 7,149 total clicks, and 34,770 unique delivery activations, surpassing expectations with an overall over-delivery of 6.85%.
Visit the shoppable list
Digital & Print
Role: Art Director
Provided design leadership and art direction across a diverse range of creative initiatives for Spectrum, encompassing both digital channels (websites, email campaigns) and print media (direct mail, magalogs, and promotional posters).
Digital
Role: Art Director
Served as Art Director for Walmart’s Creative Certified Program, providing strategic creative direction and maintaining brand consistency across supplier content.
Collaborated with account managers, sales teams, producers and external suppliers to ensure timely delivery of high-quality assets within accelerated service level agreements (SLAs).
Pictured:
• General Mills
• Keurig Dr. Pepper
• Kraft
• Mars
• PepsiCo
• Reckitt Benckiser
• Reebok
• Unilever
• Visible
Digital
Role: Art Director
Original Concept:
As a first-to-market initiative, we development of a unique program to spotlight PepsiCo’s limited-time flavor launches (Lime & Peach) — including an exciting collaboration with celebrity chef Bobby Flay.
Collaborating closely with Walmart’s internal teams, we brought this concept to life through a first-of-its-kind, interactive shoppable experience. At the heart of the campaign was a playful quiz to help users discover their ultimate BBQ persona—adding a layer of personalization and fun. The page leaned fully into indulgence, creating a rich, immersive moment for shoppers.
Worked with Walmart Connect’s internal video team to create a custom video hero pov for the custom brand page experience.
Digital
Role: Art Director
The goal of this project was to design two cross-sale marketing emails for Rodan + Fields, spotlighting their latest products: Lash Boost and their eye cream line. Each email was thoughtfully crafted using strategic visual elements and cues to guide the reader through the content, ensuring a smooth and engaging experience from top to bottom.
Digital & Print
Role: Art Director
To celebrate the bold new maple bacon oatmeal, Walmart and Quaker (PepsiCo) partnered on a flavorful, omni-channel campaign.
We created a cozy “Oatmeal Speakeasy” in-store experience, paired with a custom digital tool to help customers discover their perfect flavor match. The campaign drove engagement online and in stores, with influencer Trace’s Oats amplifying the buzz.
LINK
Digital & Print
Role: Creative Director & Copywriter
During my time at Walmart, I developed a trend report to inspire our internal teams and equip them with a strategic resource when engaging with suppliers.
The goal was to back our design decisions with clear, trend-driven insights — making our creative feedback not just visually compelling, but grounded in real consumer behavior and market relevance.
Digital
Role: Art Director
Collaborated on the creation of a variety of digital marketing assets—including landing pages, social media advertisements and email campaigns—for several beauty and wellness brands, including Meaningful Beauty, GloPRO, Amla Glow, and Marajo.
Each asset was tailored to align with the brand’s voice and marketing goals, with a strong focus on visual consistency, user engagement and conversion optimization.
Digital
Role: Art Director
We were challenged to refresh the visual identity of Hotwire’s email program. Our concept leaned into an Instagram-inspired aesthetic—prioritizing authentic, scroll-stopping imagery that evokes wanderlust.
The design strikes a balance between aspirational storytelling and creative best practices, resulting in emails that look great and perform even better.
Print
Role: Designer
The creative team was tasked with designing a self-mailer for Amazon Fashion's Fall Look Book. The goal was to capture the brand’s seasonal aesthetic while creating an engaging, print-ready piece that reflects current trends.
Digital
Role: Art Director & Illustrator
Holidata was a festive, interactive holiday card microsite and infographic created for Lift Agency. Designed to engage clients in a fun and memorable way, the experience invited users to answer a series of 10 questions.
Their responses, combined with whimsical holiday trivia, were then transformed into a personalized, shareable infographic—making for a cheerful and unique digital greeting.
Whipped up a playful “cookie” monster character for Seth’s Cookies—an internal concept at Walmart Connect. While this design didn’t make the final cut, it mixed bold colors and charming illustrations with a dash of typographic sophistication. Think Saturday morning cartoons meets sleek branding.
A fictional seltzer that’s as bubbly as your best moments! Born from my absolute obsession with sparkling water. It’s playful, it’s unique, and it’s got a name that’ll make you pause, smile and say, 'Wait, what?'
Crafted and developed a set of custom screens for Just Dropping Off Sweaters podcast, blending functionality with a visually compelling design.
This fictional podcast explores the messy, emotional aftermath of breakups—where lingering feelings, mixed signals and old memories collide.